Using a high-quality hair dryer is more important than you may think; low-power hair dryers can use less air and more heat, causing damage to your hair and leaving it dull and frizzy. Like a professional hair dryer, the Beurer Professional Power Hair Dryer is designed to dry your hair faster, reducing the time your hair is exposed to heat. The 3 heat settings allow you to choose the right temperature for your hair type, avoiding drying out your hair's natural oils and leaving you with that smooth shine you love. Winner of the 2018 RedDot award for design, the Beurer Professional Power Hair Dryer is as stylish as it is functional; rose gold chrome set off against the matt black soft-touch surface gives an added touch of luxury without the added cost of some designer hair dryers. And of course, true to the Beurer brand, practicalities are also taken care of with automatic overheat protection, a fully removable filter for easy cleaning, and a hanging loop for storage.